A campaign aimed at encouraging families to make small changes with big environmental benefits.
As somebody who loves getting out into the Peak or Lake District to go hiking I was very excited to be involved with a campaign for Eden Rivers Trust. The Act for Eden campaign aims to tackle climate change at an individual level by encouraging people to make a small (and painless!) change every day.
By working with Eden Rivers Trust we identified a charming illustrative style that aimed at engaging mainly younger audiences at high schools and their families at home. On the site itself we included some playful animations that added a touch more character to the experience.
The campaign relied on email reminders to keep users engaged, which presented an additional challenge when considering the site UX. In terms of UI it was important that the character and usability remained as engaging and smooth on mobile.
Designed while working with the amazing team at Design By Day